Superintimo.it was founded in 2012 as an Italian online retailer specializing in premium lingerie, underwear, swimwear and nightwear from Europe's leading brands.
For more than fourteen years, we have helped women and men find the right products for their needs by offering a carefully selected assortment, expert customer support and one of Italy's widest selections of premium intimate apparel.
Our catalogue features more than 10,000 products from over 30 carefully selected European brands, chosen for their quality, comfort, fit, innovation and reliability.
2012
Online since 2012
100,000+
Customers served
10,000+
Products available
30+
Selected brands
Superintimo is not a general marketplace. We are a specialist retailer dedicated exclusively to lingerie, underwear, swimwear and nightwear.
Over the years we have developed extensive expertise in bra fitting, cup sizing, body shaping garments and technical lingerie. Our collection includes underwired and wireless bras, full cup and large cup styles, shapewear, invisible underwear, briefs, swimwear, pyjamas and homewear.
We also pay particular attention to post-surgical lingerie through specialist collections such as Anita Care, designed to offer comfort, confidence and support to women following breast surgery.
Our catalogue includes many of Europe's best-known lingerie brands, including Triumph, Anita, Rosa Faia, Simone Pérèle, Chantelle, Lise Charmel, Maison Lejaby, Calida, Freya and Wacoal.
Every brand is selected according to strict criteria including product quality, fit, manufacturing standards, continuity of collections and reliability. Our goal is to offer collections that combine comfort, elegance, technical performance and long-term value.
Buying lingerie online often requires expert advice. Our customer service team assists customers by phone, email and WhatsApp, helping them choose the correct size, cup, fit and style before placing an order.
Behind Superintimo there are real people who know the products, carefully manage every order and continue to assist customers even after delivery.
2012 — Superintimo.it is launched as an online retailer dedicated to premium lingerie.
2016 — The company becomes Superintimo Srl, strengthening its position as a specialist e-commerce business.
2021 — Our logistics operations are expanded to support a growing catalogue and increasing customer demand.
Today — Superintimo offers more than 10,000 products from over 30 leading brands while continuing to invest in customer service, product expertise and shopping experience.
We believe buying lingerie is about much more than purchasing a product. It is about finding the right fit, feeling comfortable and receiving trustworthy advice before and after the purchase.
For this reason we create our own product descriptions, organise our catalogue according to customers' needs, continuously update product availability and work closely with suppliers to expand our selection.
Every order is carefully managed from purchase to delivery, while our customer service team remains available for questions, returns and after-sales assistance.
We are always interested in evaluating new partnerships with manufacturers, distributors and premium brands operating in the lingerie, underwear, swimwear and nightwear sectors.
For business enquiries please contact us at maurizio@superintimo.it.
If fashion is your passion and you would like to work for a specialist e-commerce company, we would love to hear from you.
Registered Office
Via Aristide Leonori 113
00147 Rome, Italy
Operations Office
Via di Trigoria 148B
00128 Rome, Italy
Logistics Centre
Via Marcatutto 5
20080 Albairate (Milan), Italy
TELEPHONE ORDERS +39.06.4977.4209
WHATSAPP ORDERS +39.388.169.2245
THE COMPANY
BRA FITTING
SHIPPING WITH
